The importance of story telling in human engagement

I think too often there is a line drawn between business and personal issues and people feel the necessity to define their engagements in regards to the context they find themselves in otherwise they feel out of place. What is your perception of human engagement?

Is criticism part of the creative process?

Creativity is a precious and rare recourse nowadays and one that has never been as relevant as companies struggle to differentiate themselves in saturated market places. However creativity without focus and structure is more dangerous than no creativity at all.