The importance of convergence for tech startups; Tumblr, a great example

Tumblr started just over 4 and half years ago and is only just recently starting to rock but man is it rocking, this week it secured $85 in a new round of funding. Four and a half years for a tech startup doesn’t make it old but it’s definitely not young and most companies that don’t get traction in the first couple of years are usually in danger of never getting it at all. However, Tumblr got the traction late but boy did it get it, but why?

Technology by itself is never successful, it always requires a convergence with other factors and these can be quite simple or a downright complex mix match of factors and Tumblr is no exception, it needed a convergence to take place and that is why it has taken so long to take off. Read more….

More information in an ever shrinking, made to measure world

With the Internet there is no excuse for ignorance a friend of mine once humoursly put it. Internet and new media have opened the world to us but who A) wants it and B) could handle it? I think very few want it and nobody can handle it all so that’s where an interesting paradox has occurred for me in that I am more global than ever before within an very shrinking world of my own design.

How important is breakfast in your business?

The importance and power of the first impression is almost universally accepted, but I think we may however underestimate the power of good bye or au reviour. “The most important meal for the hotel is the clients last breakfast”, this is what Paddy Fitzpatrick, one of Ireland’s most successful hoteliers, told me over 15 years go. His logic was that the last breakfast was the last opportunity for the hotel to leave a positive lasting impression for the client. Do you put any emphasis in the last important service contact with customers, if not, why not? Read more…

Tips for running a successful webinar: Take notes and follow up

One of the main benefits of webinars from a marketing or sales point of view is that you can get feedback from those who attend your sessions. This feedback, comments, questions, suggestions are invaluable, in addition to responding to the people’s ever increasing need to participate you also get insights to your product. So make the most of it and identify unaddressed business opportunities and increase your market credibility. But how? …………..