Why mobile is much more than just the same content in a different format

When you go to a lot of websites today the great majority have a mobile offering and some, unfortunately, do not even have that. But what is this mobile offering? It is basically the exact same information presented in a different way, something easier on the eye and easier to navigate from a mobile device, but it doesn’t take into consideration your (mobile users) problems.

Let’s think about it. If you are using a mobile device and you connect to an airport website what is the most likely problem you are going to have? You are going to want to know when the next arrivals or departures are, if it is a train company you want to know the arrivals and departures times for the nearest train station more than likely.