Whether a buying or a selling process, both map out the steps taken to acquire a product/service. The difference is from which perspective do we see those steps; from the supplier’s or from the customer’s. Do you sell like your customers buy? If you don’t you are in trouble. Check out this short video.
Hiring a product marketing manager can be a critical decision for startups. It generally comes at a tipping point of maturity. So with such a critical role you want to get the candidate right, right? So what questions do you ask? In this post / video I talk about the 3 Ps of Product Marketing; Problems, Passion and Process.
Licensing your technology to third parties, when done correctly, can make a lot of sense to a budding startup that has the right IP (intellectual property) and know-how but does not have the sales force to get the market traction it needs. In this post we will address some myths surrounding licensing and also some of the key factors that go on behind the scenes but have a paramount effect on your OEM success.
A question we are asked often asked at Market Driven Products is does our company really need to hire a product marketer – product marketing manager? Could the product manager and the marketing team not cover this between them…with a little help from sales perhaps? So what does a PMM really do?