Donal Trump has identified the key problems his voters are suffering from and he communicates that in a way that shows that he gets them, his voters; he can emphasize through clearly understanding the problems that are being faced. In this way, he is partially market driven in our understanding of the term; he addresses the problems of his market but does he solve them? Does he create value?
I got a lot of feedback in regards to my post on the importance of categories in branding and why you need to create a new category if you really want to set yourself apart from the rest of the pack.
The feedback I got was more to do about the basics of branding which I tried to explain in an earlier post. Most people understand that the company name is the brand but don’t understand that the actual product name is also a brand. So the brand is Apple, so too is iPad or iPhone, Gillette and Match 3 etc. So what is the brand name, the company or the product? The answer could be both, the question is which do you want to push more?
Is it a smartphone, is it a tablet?This is the new marketing campaign for the Samsung Note. One of the goals of marketing, if not the most important, is to dominate a category. If you cannot dominate a category you should create a new one and dominate it. So, you need to create a product that enables you to create …
A few weeks ago I had the good fortune and pleasure of attending an excellent personal branding seminar given by personal branding Guru Oscar Del Santo in ESEUNE business school. To put this in context, I work in marketing, work with brands so the value add for me was to get to know Oscar and learn from a master, however, I never thought he would totally change my understanding of my personal brand.
I mentioned good fortune before as Oscar reviewed my online presence; Blog, Tweeter, Linkedin etc and gave me feedback. I did not expect to get too much feedback but what I got sent my head spinning. Due to the fact that I was the brand I had lost objectivity and was violating the most basic rules of branding.
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