Hiring a product marketing manager can be a critical decision for startups. It generally comes at a tipping point of maturity. So with such a critical role you want to get the candidate right, right? So what questions do you ask? In this post / video I talk about the 3 Ps of Product Marketing; Problems, Passion and Process.
A pretty intelligente and cool little video on this new generations values, obviously social media is in the mix. Make sure you watch it from start to finish otherwise it makes little sense or only half sense..