Whether a buying or a selling process, both map out the steps taken to acquire a product/service. The difference is from which perspective do we see those steps; from the supplier’s or from the customer’s. Do you sell like your customers buy? If you don’t you are in trouble. Check out this short video.
Hiring a product marketing manager can be a critical decision for startups. It generally comes at a tipping point of maturity. So with such a critical role you want to get the candidate right, right? So what questions do you ask? In this post / video I talk about the 3 Ps of Product Marketing; Problems, Passion and Process.
Absolutely, prejudice and bias are very necessary components of entrepreneurial decision-making but are we aware of how important they are, why we use them and even if we are using them? Time is finite and information infinite In a world where we have more and more information at our disposal to make decisions, the result is counter productive, the more …
Donal Trump has identified the key problems his voters are suffering from and he communicates that in a way that shows that he gets them, his voters; he can emphasize through clearly understanding the problems that are being faced. In this way, he is partially market driven in our understanding of the term; he addresses the problems of his market but does he solve them? Does he create value?