Social media, why are we still skeptical?

A few days ago I was talking to one of my work colleagues, Pedro, in regards to social media. He mentioned that he was on my blog and that although he liked the look of it he was quite skeptical about the social media boom. His skepticism regarding social media has been his main barrier in getting involved, or becoming a …

Changing your social media approach?

I personally started out with one goal: I wanted to see how social media worked at a pragmatic level. I like all that is new and to be explored because I feel there is an opportunity to do the unprecedented and that for me is a constant motor in my life. So the plan was to experiment with social media …

What should you blog about?

One of the main aspects or mission statement bullet points for social media is amplifying “the message” to bridge the gap between your brand (company or personal) and your customer. So you really have to have your brand message pretty clear. At a business level your social media plan/strategy should be an integrated part of your communication strategy. That is …